The VR Network

12 ADVANTAGES OF USING THE VR NETWORK:

1.    EXPOSURE

       The key in selling a business is showing it to the right person. A larger number of qualified buyers means a higher price for a business. Because of the VR Network dominance in the marketplace, we have hundreds of buyers calling us and a backlog of thousands of prospects searching for businesses.

2.    ADVERTISING/MARKETING

       We know how, when and where to advertise businesses for sale in order to attract the right kinds of buyers. We pay for the advertising, including custom SEO ads on our franchisee’s website and on our corporate VR website. In addition to these two web sites, we will advertise on 6 additional sites. We also advertise in news publications, trade magazines and via direct mail.

3.    CONFIDENTIALITY

       One thing that you can be assured of is the sale of a business through VR will be handled confidentially. If employees, competitors, customers or suppliers find out about a sale, the business could be damaged. We have developed a successful strategy to protect our client’s confidentiality. We never disclose the name or location of the business on the telephone. We will not work with a buyer until they have been qualified and have signed a non-disclosure/confidentiality agreement. We never send buyers out to the business unescorted. We never put the name of the business in a multiple listing service for everyone to see. We accommodate the needs of our clients with after hour meetings if necessary. Everything we do is designed to protect the business and our client’s confidentiality.

4.    TIME

       It takes a great deal of time sifting through all of the inquiries and finding a good buyer. We do that for our clients so owners can spend their time running their business. If our clients did find an interested buyer on their own, they would spend a tremendous amount of time showing them operations and financial records. We allow our clients to protect their business' value by spending their full time running it.

5.    SYNERGY

       Advertising alone doesn't sell businesses. You need experienced business intermediaries to get people interested in buying a business. Even experienced buyers often buy a different type of business than the one they call on! About 1% of buyers buy the business they call on and less than 30% buy even the type of business they called on. We always get a good cross section of buyers and then conduct in-depth interviews with them to determine their qualifications. When we find someone who is a good fit for a business, we will steer them toward it. This way our clients get the benefit of every ad we run for every business we represent! The money one would have to spend in advertising to attract just the right buyer for each and every business would be significant.

6.    PROVEN RESULTS

       VR has sold more businesses in the world than anyone. No one else can compare with VR's experienced network of professionally trained associates. Because of our experience, we have the knowledge to anticipate and solve many problems before they ever arise.

7.    FOLLOW UP

       We will follow up with a buyer after they have seen a business, pointing out the benefits of making an offer. We will report buyer's reactions to keep our clients posted on how their business compares with others on the market. Our follow-up after an offer is signed includes setting up due diligence, assisting in arranging the financing, removing contingencies, engaging legal counsel, etc., to ensure a higher probability of the transaction closing in a timely manner.

8.    NEGOTIATING POWER

       We can pursue a buyer without damaging a seller’s negotiating position. Every time an owner contacts a buyer themselves, it weakens their negotiating power. As a third party intermediary, we can identify the buyer and encourage him to make a decision, without implying in any way that an owner is anxious to sell. All of our associates are experienced negotiators. Even if an owner is a good negotiator, it really helps to have an intermediary between the seller and the buyer to preserve good relations. Every buyer has advisors, relatives, etc. that may have negative feelings about the proposed purchase. We know how to spot this and handle these situations.

9.    RISK FREE

       We research our clients’ business and help get it ready for sale. This includes advising them on pricing and structuring, preparing a marketing package, advertising their business, interviewing buyers, negotiating on their behalf and doing everything necessary for a smooth sale. We do all this with no fee at all unless a buyer is found at the price and terms that our client agree upon.

10.   PRICING

       Our exclusive database of businesses sold nationwide by VR offices gives us extensive statistics to assist in pricing a business. We know what buyers look for and what they are willing to pay. We make sure owners don't overprice and scare off good buyers or under price and leave money on the table. We use our database and expertise to convince buyers that the asking price is fair.

11.   STRUCTURING/OFFERS

       We know how to structure transactions to minimize the chance of a problem. We use our experience from thousands of sales to develop terms that work for everyone. We prepare the offer using the appropriate documents and clauses. The offer, accompanied by an earnest money deposit and information about the buyer, will be explained to the seller. We will counsel our clients on their options of accepting, countering or rejecting the offer and on what has to be completed before closing can take place. We will coordinate with all parties to keep the process moving to a closing in a timely manner.

12.   CLOSING